SPARK...THEN SHOOT

My latest endeavor has been on love, joy, beauty, elation and inner peace. Its thrown a wrench in my process of using old imagery to collage and reconstruct ideologies. That being said, this new theme has forced me to create new works from the ground up. I realize that in this day and time there just aren’t many fabulous images of black people being joyous and peaceful. Now my mission is to create that.

As a collective, We take image making very seriously. Our talents range the professional art fields of photography videography, advertising, marketing, street and fine art.

One of the things that continue to emerge is the changing industry, how creators such as producers and art directors are either getting laid off or lost in the shuffle. Companies are looking to do things more efficiently to save money. We know that cutting the organizers doesn’t necessarily save money. We see how shoots run over time, how the industry wants more complicated content, and the day is only so long. Basically, the shoots are too cumbersome for the lack of direction.

We sat down, we bitched about how shoots used to be more fun, smoother and just had a better direction. Although it seems we can technologically do more, and the capabilities are endless we’re getting really confuzzled about how to go about it. We feel as though things are in flux to meet the demands of social media, the demand for more. It’s stressing us out. Luckily, we’re not the types to sit, complain, fart and scratch our butts all day. We decided to plan a shoot and basically remind ourselves what we’re working with. How super we are. That we have the answers to trifle with a demanding industry that wants more.

We had a creative direction in mind and got our main Mz. behind the camera. The goal was to optimize logistics for the shoot to be seamless, timely and fun. And we did it! Their is minimal retouching because Ediomi and Kat are fly to begin with.

Hope you enjoy. We did this completely in house all in a day, cuz we had to flex on them.